Jaelin Phillips , Marketing

As a Director of Creative Strategy,
I've lead campaigns including product (or project ) roll-outs including but not limited to- digital advertising campaigns, sales funnel development, brand building content strategy development & content creation, & consulting for overall brand building.I have worked with dozens of clients, ranging from- Music & Fashion events
- Ecommerce brands,
-Local service businesses ,
-& music releases for major labels & independent creative clients.Long story short
My job is to identify & tell your brand story to as many qualified leads as possible.
Let's make something cool!

Training

  • 6 years working experience

  • Berklee College of Music- music business specialization & copyright law (2024-current)

  • Stanford- Game Theory, intro to applied psychology (2022-2024)

  • Ivy tech Software Development (2021)

  • Digital Marketing Udemy Academy, Online — Digital marketing certification (2020)

  • Parsons x Complex Streetwear Business Management Certification (2020)

  • Google Advertising & analytics Certification ( 2019, 2021, 2023)

  • Meta (Facebook / Instagram) in platform advertising certification (2019,2021,2023)

Clients

  • Baskin Robbins ( social media management, Brand Content strategy, in person sales funnel development, product rollout)

  • A-1 For Fun ( Entertainment Rental Service social media management, Brand Content strategy, in person sales funnel development, product rollout)

  • No Rivals Studios ( Brand Content strategy, e-commerce sales funnel development, product rollout)

  • Calcknowledge X Enchanting (Song & video release boasting 100,000+ views)

  • Emotional Wear ( Brand Content strategy, e-commerce sales funnel development, product rollout)

Events

Achieved multiple Sold out events in NYC , LA , Miami & Indiana.
Including
- runway events
- music performance events
- art gallery events
- Luxury retail VIP shopping events

Album Rollout

Let’s create a game plan for your next release! With our tried & true 3 stage rollout campaign strategy at your fingertips, you will have a straight line laid out to create awareness, generate hype & break through the noise.
Allowing for a breakaway release separating your work from the less focused & crowded market. What to expect from this meeting- We'll discuss your brand & music -developing a customized plan designed to attract new fans , create awareness of your work , release your product into the maximum buzz period, & utilize marketing channels to get the most out of your creations.

“LIFE CREATED” XoThrax
PRE RELEASE
-Content asset creation
(press photos, album EPK , cover Art photos, TikTok content, visualizers , lyric videos.)
-Merch design merch & production
-Presave campaign
-Gorilla street marketing- street posters, spray paint tags, fan activation merch stash.
- Beverly Hills billboard placement
- Promotional florida tour
- Booked a high visibility fashion brand video shootRELEASE WEEK
Influencer distribution
- TikTok creators , playlist curators, music niche instagram promo pages, college radio djs.
- Club release party, playing song in packed club environment, creating a mini music video for the song, and gaining new fans.
- Booked an opening performance for an established artist with a similar fan base.POST RELEASE
- Social media advertising (instagram + Facebook+ YouTube)
- Times Square billboard
- Promotional press run , interviews on blogs in similar niches.

Fashion

Music

© Jaelin Phillips Studios. All rights reserved.